Brand Experience

Vogel's Cafe

The Opportunity

Bringing Kiwis around the table

Goodman Fielder approached us to activate their hugely successful “What do you bring?” campaign for Vogel’s, encouraging members of the public to share what they bring to the table.

Our Approach

Located in the busy central hub of Britomart’s Takutai Square. People from all walks of life were encouraged to come and have lunch with Vogels. As well as having Vogel’s with a range of toppings on offer, the public were able to recreate the ad showing what they brought to the table, using green screen technology. A large corkboard kept record of those that had shared and participated, and guests were able to share images on social media.

The Impact

Proving that Vogel’s is definitely a much loved NZ brand. This was a great way to take the concept to everyday New Zealanders, a successful activation with high engagement.

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