Brand Experience

Fisher & Paykel - Taste of Auckland

The Opportunity

Flexing our culinary muscles for maximum brand impact.

Launched in 2009, Taste of Auckland has become a gastronomic star on the events calendar. In 2014, premium sponsor Fisher & Paykel engaged Uno Loco to help them make an impact. We were only too happy to oblige.

Our Approach

Uno Loco facilitated a multi-agency approach across events, public relations and digital as well as working with builders, designers, and social media personalities. Together with our partners, we focused on making a splash for our client, complete with Yum ice pops and JAFA sausages. This was a collaboration between Fisher & Paykel,  New Zealand’s best kitchen bloggers, Doctor Feelgood Frozen Pops and Neat Meat.

The Impact

Thousands of festival goers flocked  to the event, to enjoy cooking demonstrations and tantalise their tastebuds in the sunshine. Maximum impact for a legendary brand.  

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