Brand Experience

Fonterra Friends in the Fridge

The Opportunity

Elevating brand reach with a magnetic campaign.

Fonterra engaged Uno Loco to develop an experiential activation for Fieldays – the largest agricultural expo in the southern hemisphere. The activation needed to connect consumers and shareholders with Fonterra’s consumer brands. Key to the event’s success was that it had the widest possible demographic appeal with a life beyond the expo.

Our Approach

We created Friends In The Fridge, a photo booth experience with magnetic appeal. Guests posed with their friends in a giant fridge brandishing oversized Fonterra products. Their portraits were then printed and mounted on a magnetic panel. Guests left with their own personalised fridge magnet, featuring them in the fridge.  

The Impact

More than 4000 fridge magnets were given away, ensuring a little bit of Fonterra made its way into  homes across the country. The Friends In The Fridge image was also shared across social media platforms providing maximum reach for the brand.

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