Brand Experience

NZMP Showcase Design

The Opportunity

Creating a welcoming space on the world stage

To reinforce the hero theme “connection & meet”, NZMP will curate a space that feels hospitable and encourages exploration and conversation at the 2023 Gulfood Expo.

Our Approach

This design focused on the spatial & structural stand design for Gulfood 2023. These ideas were presented for discussion with some extension opportunities that would help elevate the overall guest experience. The design concept explored effective & practical floor plans. The overall finish and ambiance will feel open, hospitable and warm – enticing people to enter and dwell for a while. Events are typically known as big waste generators. We want to show our thought leadership and embrace sustainability across our build. Let’s shine a light on the materials that make a significant difference on our carbon footprint allowing our guests to leave with a positive impression of the brand and overall experience.

The Impact

This project had multiple categories and was cohesive as one stand experience. To create engaging & educational experiences that will hero our category messages. The activations however need to work cohesively together and not fight for attention.

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