Virtual / Broadcast

One NZ Flip Day

The Opportunity

Connecting a country with a nationwide, interactive launch.

When Vodafone New Zealand rebranded to One NZ, Uno Loco, and sister company Hula, were tasked with creating a Flip Day event, to celebrate the first day of the new organisation. As One NZ support centres and frontline stores underwent a physical transformation, we curated an experience that would welcome and connect employees, customers, and their communities. We were tasked with delivering the experience across three customer care centres (reaching all scheduled shifts), support offices in Auckland, Wellington, and Christchurch, along with 60+ stores nationwide.

Our Approach

From ideation to experience delivery, we used our collective superpowers to ensure a truly connected experience. Whilst the colossal event was nationwide, it was unified through our broadcast. Around 3000+ people including retail stores, media and customers waited for the live countdown and official announcement for Day One. CEO, Jason Paris took to the stage to trigger a hero piece of filmed content, announcing One NZ’s exciting partnership with SpaceX. We crossed live to Hon Ginny Andersen, Minister for the Digital Economy, and Communications.

Support office employees celebrated with customers on the ground. Che Fu, Laughton Kora, Josh Leys and Pixie Lane played live at our stores and simple digital activations ensured customers had the chance to engage in One NZ tech and win prizes.

The Impact

The experience brought employees and customers into the spirit of One NZ's new culture and we received outstanding staff feedback. In the words of One NZ’s Georgia Mahaffie, Head of Brand and Marketing, “The UL team came up with an experience for all staff that was beyond our wildest imagination yet brutally simple and unifying. We simply wouldn’t have pulled off this transformation if it wasn’t for Uno Loco. Craig and the team were a formidable force and running mates from start to finish. It takes enormous trust to pull off a highly confidential project anyway, but the UL team were masters at thinking way beyond the brief on the table and around the corner, pushing us where we needed to be pushed, and devising truly integrated, immersive experiences for our staff and customers.”

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