Brand Experience

Dairy NZ Farmers' Forum Display

The Opportunity

Displaying how Dairy NZ can improve the farming environment.

DairyNZ is the industry organisation that represents all New Zealand dairy farmers with the primary focus on helping farmers build profitable, sustainable and resilient farm businesses through extension, advocacy and science and research. Uno Loco was briefed to design stand exhibits & an activation toolkit that will allow DairyNZ to reach its primary audience across Farmers Forum & Fieldays. From ideation, spatial, digital & experience delivery – the overall activation created conversation & discovery opportunities that would reinforce DairyNZ’s investment in sustainable dairy farming.

Our Approach

We showcased DairyNZ’s innovation across modular stand displays – working closely with the client & scientists to break down deep research into bitesize content and supported by vibrant custom illustrations. The experience included an interactive kiosk that allowed farmers to explore new facts of nitrogen retention with Plaintain. Using spatial best practices, we were able to ideate & bring to life the stand build in 3D – ensuring the design could be fit for future purposes.

The Impact

DairyNZ was very pleased with the end result, and it fit perfectly within their activation site – winning “Best Interior Display” at the NZ Farmers Forum 2023.

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