Woolworths Experience 2025

Woolworths Annual Expo, Conference and Awards

Building on a long-standing partnership with Woolworths NZ, Uno Loco was once again tasked with producing the annual Woolworths Experience. This multi-day extravaganza blends an expo, business conference and awards programme, bringing together suppliers and team members from across the motu.

VISUAL IDENTITY | MOTION DESIGN | PRINT | VIDEO DIRECTION/EDITING | CONTENT PRODUCTION | EVENT MANAGEMENT | AUDIO VISUAL | REGISTRATION | TECHNICAL DIRECTION | STRATEGIC EVENT DESIGN

The experience needed to inspire, inform and celebrate excellence while keeping a sense of wonder alive throughout the programme.

Banners promoting Woolworths New Zealand's 2025 experience event, featuring images of bananas, a bird, a kiwi fruit, a cup of foam, and stylized leaves with the text "Magic at every stand".
A menu board listing drinks including sparkling, beer, wine, cider, and non-alcoholic options, with icons of cherries, a mint leaf, a bird, and a watermelon slice at the top.
Decorated wall with green, gray, and gold sections featuring holiday-themed elements like a large star, a striped ornament, and a sign inside a store that reads "Elves at Work" with a person visible through the window

Opportunity

The 2025 edition was an opportunity to raise the bar. The theme needed to feel festive and immersive, the content engaging and cohesive and attendees needed to feel part of something bigger than a conference. A Christmas inspired journey of discovery, creativity and connection.

Our response

The 2025 theme, Magic Behind Every Door, was inspired by the anticipation and surprise of an advent calendar and became the foundation of the event identity.

We developed a suite of bespoke 3D icons inspired by New Zealand summer, Christmas motifs and Woolworths brand elements, appearing across presentations, breakout spaces and installations throughout the event. Each day opened with a custom 3D animated video introducing the icons and daily messaging, setting the tone with warmth, whimsy and festive energy.

The main stage featured projection mapped Christmas trees that transformed throughout the programme, while the expo floor came alive with suppliers creatively interpreting the theme through their own stand experiences.

We also produced a themed gift giving activation in support of the Salvation Army. Designed as Santa’s Workshop, the space became a hive of activity, with teams collecting and sorting more than 800 presents for Kiwi children in need.

What made it special

This was more than a conference. It was a connected experience designed to create moments of delight, discovery and emotional connection throughout the event journey.

From the visual storytelling and stage design through to the supplier activations and community initiative, every detail worked together to reinforce the theme and create a sense of shared celebration.

The response from attendees, suppliers and the Woolworths team was overwhelmingly positive, proving that even after five years, the Woolworths Experience could still evolve, surprise and bring a little extra magic to the festive season.

Empty event stage with green lighting and holiday-themed decorations, including Christmas trees and colorful digital screens.
Display banners at Woolworths New Zealand during the 2025 Experience, showcasing various green fruits and desserts.
Green sign displaying Woolworths New Zealand Experience 2025 logo and the message "Magic in every bag," with stacks of paper shopping bags decorated with teal holiday ornaments hanging on hooks on either side of the sign.
Food station at Woolworths New Zealand Experience 2025, featuring plates of muffins and pastries, with staff serving and preparing food. The booth has a colorful banner that reads "Magic on every plate" and is decorated with various food-related icons and numbers.
Audience members attending a conference or event, seated closely, wearing ID badges with green lanyards, attentively listening.
People walking into a trade show inside a large hall with yellow doors, green signage that reads 'Magic behind every door', and various booths and displays.
An empty conference or event hall set up with rows of chairs facing a stage with large screens displaying 'Supplier Update' and a blue-themed background.
A man with a beard adjusting his collar in front of a blue-lit stage, with another man behind him working with audio equipment in a large indoor venue.

  • 120+

    Supplier expo stands

  • 600+

    Exhibitors

  • 5

    Main stage sessions

  • 12

    Breakout rotations