Pickledon 2026

Partners Life

Partners Life engaged Uno Loco to produce & deliver a series of nationwide adviser engagement events across Auckland, Hamilton, Christchurch, and Wellington. The goal was to create something fresh, social, and genuinely fun. 

EVENT MANAGEMENT | AUDIO VISUAL | REGISTRATION | COPYWRITING | TECHNICAL DIRECTION | H&S MANAGEMENT | PRODUCTION MANAGEMENT | CREATIVE EVENT DESIGN | VISUAL IDENTITY | DESIGN | PRINT

A man wearing a white T-shirt, a white visor, yellow wristbands, and sunglasses is holding a pickleball racket.

It needed to: be inclusive for all skill levels; encourage real connection; deliver a consistent brand experience across all regions.

A colorful tournament-style pickleball game pull-up banner with yellow pickleballs and a small net at the bottom.
Flyer for Pickledon Partners' Life with Pickledon promotion, featuring a congratulatory message and a small illustration of a person playing pickleball.

Opportunity

Pickleball is one of the fastest-growing sports in New Zealand. It is social, easy to pick up, and brings just enough competition to keep things interesting.

Partners Life saw an opportunity to tap into that energy and create something that felt open to everyone. Seasoned players, first-timers, and those happy to stay on the sidelines cheering on their peers in a relaxed environment. 

Our response

Uno Loco produced & delivered Pickledon 2026 as a series of regional tournaments, each tailored to its audience but connected through a clear and consistent identity.

A Wimbledon-inspired theme set the tone. Classic, playful, and easy to engage with.

We delivered a curated tournament experience that flexed across locations and player numbers with ease. A Wimbledon-inspired theme set the tone - classic, playful, and easy to engage with. 

Elevated F&B and naturally integrated brand moments enhanced the experience. Multiple spaces kept things moving, a high-energy host kept the vibe up, and spot prizes added fun, unexpected moments. 

What made it special

With attendees taking part in their own way. Some played, some supported, others simply enjoyed the atmosphere. Even those who arrived with no intention of playing were soon on court and loving it!

A strong creative concept that showcased our ability to deliver engaging, wellbeing-led event solutions for clients.

A man in a white T-shirt, shorts, headband, and wristband stretches his leg behind a table, holding his ankle while talking. Several people are in front of him, with one wearing a blue shirt and a cap. Items on the table include bags of chips, cans, hats, and flowers.
An older woman with blonde hair, wearing a white cap, white t-shirt, and white shorts, is playing pickleball indoors. She is holding a pickleball paddle and hitting a yellow plastic pickleball. The background shows other people and a modern, bright interior.
Group of five people, three men and two women, sitting and standing in sports attire against a black background, engaging in conversation and smiling.
Group of five smiling individuals standing together, wearing white shirts with a blue logo, at an event with a digital display above them.
Back view of a person wearing a white shirt with a message reading 'Think responsibly' in black text, standing in an indoor setting with blurred objects in the background.
Group of people standing in a line playing pickleball inside an indoor sports facility.
Two women and a man with pink bandanas playing pickleball at an indoor court, with spectators in the background.
Welcome sign for Partners Life Pickledon event with a tennis paddle and ball logo, yellow tennis balls, and a basket of yellow tennis balls at an indoor venue with people in the background and blue and white bunting.