Jaecoo New Zealand Launch

Jaecoo

Uno Loco was tasked with introducing the brand-new Jaecoo J7 to New Zealand. The launch needed to do two things at once: give automotive journalists an experience to write about and show influential figures what the brand stands for. 

DESIGN | ACTIVATION | EVENT MANAGEMENT | CREATIVE EVENT DESIGN

A silver car with the license plate QPN555 is driving on a narrow dirt trail through a dense, dark forest. The trees and foliage surround the vehicle, creating an enclosed, forested environment.

Uno Loco, working with NZ Story, VCO and MFAT, was asked to deliver an evening that celebrated both Kiwi and Chinese culture, showcased New Zealand at its finest and ran flawlessly under the scrutiny of world-class security.

Table setting with a white speckled plate, gray cloth napkin, and silverware including a fork and knife. A black placemat is underneath the plate. A printed lunch menu rests on the plate, and a black tumbler with a lid is on the top right. The scene is on a light wooden table.
A partially peeled round sticker or decal showing the number 1 and some text that is upside down.
Advertisement showing a vehicle driving through urban and off-road environments, with text that reads 'Where urbanism meets off-road'.

Opportunity

This wasn’t about a flashy mega-event. It was about crafting a launch that felt uniquely Kiwi — grounded, approachable and full of personality. We had the chance to tell the brand story in a way that felt authentic to New Zealand, and leave guests talking about it long after the last hot chocolate was finished.

Our response

The day kicked off with off-road test drives for the media, followed by a shared lunch and a bespoke presentation and Q&A with senior brand reps. In the evening we switched gear into a cozy outdoorsy activation with fires, smores, hot chocolate and intimate activities. Branded candle lights, thoughtful touchpoints and the casual yet curated vibe made it feel warm, welcoming and distinctly local.

What made it special

The launch was small but unforgettable. It wasn’t about scale or spectacle — it was about personality, place and content that told the story of Jaecoo in New Zealand. Guests left with memories of adventure, laughter and the little details that make an event feel alive — and plenty of gorgeous content to match.

A white car parked outside a building entrance at dusk, with illuminated 'JAGUAR' signage and string lights hanging above.
A poster stands next to a wooden wall showing a partial image of a car with futuristic design elements, part of the brand logo or name at the top.
A white luxury Jaecoo SUV parked on a grassy and dirt area with a background of trees and green hills.
A white Jaeco SUV parked on grass with a blue inflatable arch that says 'Jeeco' above it, under a cloudy sky.