Woolworths Experience 2025

Woolworths Annual Expo, Conference and Awards

Building on a long-standing partnership with Woolworths NZ, Uno Loco was once again tasked with producing the annual Woolworths Experience. This multi-day extravaganza blends an expo, business conference and awards programme, bringing together suppliers and team members from across the motu.

VISUAL IDENTITY | MOTION DESIGN | PRINT | VIDEO DIRECTION/EDITING | CONTENT PRODUCTION | EVENT MANAGEMENT | AUDIO VISUAL | REGISTRATION | TECHNICAL DIRECTION | STRATEGIC EVENT DESIGN

The challenge was to create an experience that inspired, informed and celebrated excellence while keeping the magic alive at every interaction point.

Banners promoting Woolworths New Zealand's 2025 experience event, featuring images of bananas, a bird, a kiwi fruit, a cup of foam, and stylized leaves with the text "Magic at every stand".
A menu board listing drinks including sparkling, beer, wine, cider, and non-alcoholic options, with icons of cherries, a mint leaf, a bird, and a watermelon slice at the top.
Decorated wall with green, gray, and gold sections featuring holiday-themed elements like a large star, a striped ornament, and a sign inside a store that reads "Elves at Work" with a person visible through the window

Opportunity

With five years under our belt producing this event, the 2025 edition was the perfect chance to raise the bar. The theme needed to feel festive and immersive, the content engaging and cohesive and every attendee had to leave feeling part of something bigger than a conference — a Christmas-inspired journey of discovery, creativity and connection.

Our response

The 2025 theme, Magic Behind Every Door, was inspired by an advent calendar and became the foundation of the event’s visual identity. A suite of bespoke 3D icons drawn from New Zealand summer, Christmas motifs and Woolworths branding, popping up across presentations, breakout spaces and physical installations. Each day opened with a 3D animated video introducing the icons and messaging, setting the tone with whimsy, inspiration and just the right amount of festive sparkle.

The main stage wowed guests with projection-mapped Christmas trees, while the expo floor buzzed with suppliers bringing their stands to life with creativity and innovation. We also produced a themed gift-giving activation in support of the Salvation Army, turning Santa’s Workshop into a hive of elves collecting and sorting over 800 presents for Kiwi kids in need.

What made it special

This wasn’t just an event — it was an experience. Every door revealed a new moment of delight, every 3D icon added a touch of magic and the entire programme celebrated the creativity, energy and generosity of everyone involved. Feedback from attendees, suppliers and the Woolworths team was overwhelmingly positive, proving that even after five years, the Woolworths Experience can still surprise, inspire and make Christmas feel a little more magical for all.

Empty event stage with green lighting and holiday-themed decorations, including Christmas trees and colorful digital screens.
Display banners at Woolworths New Zealand during the 2025 Experience, showcasing various green fruits and desserts.
Green sign displaying Woolworths New Zealand Experience 2025 logo and the message "Magic in every bag," with stacks of paper shopping bags decorated with teal holiday ornaments hanging on hooks on either side of the sign.
Food station at Woolworths New Zealand Experience 2025, featuring plates of muffins and pastries, with staff serving and preparing food. The booth has a colorful banner that reads "Magic on every plate" and is decorated with various food-related icons and numbers.
Audience members attending a conference or event, seated closely, wearing ID badges with green lanyards, attentively listening.
People walking into a trade show inside a large hall with yellow doors, green signage that reads 'Magic behind every door', and various booths and displays.
An empty conference or event hall set up with rows of chairs facing a stage with large screens displaying 'Supplier Update' and a blue-themed background.
A man with a beard adjusting his collar in front of a blue-lit stage, with another man behind him working with audio equipment in a large indoor venue.

  • 120+

    Supplier expo stands

  • 600+

    Exhibitors

  • 5

    Main stage sessions

  • 12

    Breakout rotations