COTY 2025

Cartology

We’re bringing the industry together for an elevated and celebratory moment. The Cartology Campaign of the Year (COTY) Awards.

PRINT | EVENT MANAGEMENT | AUDIO VISUAL | REGISTRATION | CONTENT PRODUCTION | TECHNICAL DIRECTION | ENTERTAINMENT MANAGEMENT | MC

This annual event showcased the most outstanding creative and commercially impactful retail media campaigns from the past year, across categories.

A woman stands at a podium during an event titled 'Campaign of the Year 2023,' with a large screen displaying the event name in the background, decorated with string lights and foliage.
Menu board listing beverages such as wine, beer, and non-alcoholic drinks at an event, with a colorful design and the logo 'cartology' at the bottom.
Neon lights in green, orange, and blue forming intersecting circles and rectangles on a black background.

Opportunity

This year, the challenge was to transform a familiar venue into something fresh, bold and unexpected. While the previous year leaned on whites, wood tones and greenery, the goal for 2025 was to create an experience that felt alive, energetic and unmistakably Cartology. By bringing the industry together in a way that combined spectacle with brand storytelling, we had the chance to make attendees feel both immersed and celebrated.

Our response

The design embraced a high-contrast palette: jet black furniture and surfaces punctuated with neon green highlights, crisp visuals, bold sound design and tech-driven moments that made the brand impossible to ignore. Cartology branding was integrated throughout the night - from entrance carpet decals and lightboxes to branded menus - creating a cohesive environment that felt both premium and playful.

The kinetic lighting became the true hero of the evening. Thirty-six programmable lights stretched the length of the Glasshouse, moving at varying heights and speeds. Each time a winner was announced, the lights shifted to match their brand colours, dancing in rhythm with the moment they walked to the stage to accept their award. It was a dynamic, celebratory touch that added energy, excitement and a sense of theatre throughout the night.

What made it special

What set the 2025 COTY Awards apart was the combination of thoughtful design, immersive technology and show-stopping moments. By reimagining a familiar venue and amplifying the energy of every win, the night didn’t just reward creative excellence - it created a fully branded, unforgettable experience. Attendees left feeling inspired, recognised and reminded that Cartology isn’t just part of the industry - it leads it.

People gathered at an outdoor event on a green carpet entrance with plants on both sides leading to a modern building with large glass windows. There is a digital screen in the background displaying the logo and name 'Cartology'.
Crowd of people at a networking event or party with a large colorful digital screen displaying the word 'cartology' and 'closest to customers' in the background, along with green vertical light fixtures and wooden walls.
A group of six people at a celebration, holding glasses of champagne, dressed in formal attire, smiling at a party with green and yellow lights and a festive atmosphere.
A man in a black suit giving a speech at a podium, with large colorful branding and green plants in the background.