In a first for Samsung, we worked alongside our friends at Cheil to produce the first event Samsung LIVE.
With the risk of potentially facing Covid restrictions, Samsung wanted to ensure they connected with as many FSM’s as possible with Samsung LIVE.
We know how important the last 3 feet of sales are to the Consumer Electric Floor Sales Managers across NZ, and when new Samsung products are being released across the CE category we needed to ensure we engaged and excited the whole team with our virtual events.
Beaming live from our Auckland studio, we updated all of the CE channels with product updates and real time quizzes with our online and in studio audiences over 3 separate nights.
Not only did our audience learn key selling points for the new products, they also were in with the chance to win thousands of dollars worth of incredible Samsung products, and 6 lucky contestants had the chance to compete for a prize pool of over $20k in our gameshow at the end of each event.