Opportunity: Mighty River Power was the first state-owned asset to be listed on the share market, and at a time of change they needed to inspire pride and confidence in the company’s new direction. They wanted a film to tell that story as part of their first ever Company Day celebration, broadcast live from the NZX stock exchange.
Solution: We decided to mine ‘Mighty Stories’ from the diverse characters from across the organisation. We employed a presenter-led documentary-style approach presented by Company Day host Mike Puru on a five day shoot at their hydro and geothermal plants around the country.
Result: From a wealth of content we made two films; a 2 minute piece featuring the company’s biggest characters and a 10 minute piece telling the story of the business itself. The launch – produced entirely by Uno Loco – was a resounding success and MRP loved our films so much they’re still using them during the induction process for new staff!