The NZMP paediatrics nutritional unit (SureStart) were looking for an innovative way to speak to their customers around developments and opportunities with one of their latest product innovations. The Uno Loco team produced a live broadcast featuring a panel of experts covering, science, marketing, and research to bring these developments to life.
With animated graphics, presentations and videos, the broadcast was bought to life streamed directly into the NZMP website for customers to register and engage with.
We streamed live via vimeo and utilised some of the vimeo interactive features for polling and audience Q and A which kept retention and audience participation high throughout.
The 75 minute broadcast had really high engagement, with a targeted audience that allowed NZMP to share their insights and continue their position as industry leaders within dairy and in the field of paediatrics.