This year the team and Samsung and Cheil engaged with Uno Loco to produce a nationwide roadshow to launch the Galaxy Watch4, Z Flip3, Z Fold3 and Buds2 to Samsung’s biggest customers. With Covid lockdown in place, we had to quickly find a replacement to the roadshow, so the virtual “Lockdown Lounge” was born.
An online 45 minute interactive comedy evening , featuring 4 of NZs top comedians, quiz elements and over 70k worth of prizes for the live audience.
Featuring a mixture of pre recorded elements submitted by our comedians, live challenges with the Samsung products and laughs all around.
Broadcast live via Vimeo into the Samsung Live training portal, the final product was a great success, high engagement and a delighted audience who were treated to laughter and giveaways.