Communicating with any customer and consumer base is difficult, and this gets even harder when the borders are closed.
So Uno Loco worked with Fonterra and NZMP to create a broadcast channel that fed directly into the NZMP website. This channel has become the home for a range of live broadcasts that allow Fonterra and NZMP to share the latest innovations in their products, news around sustainability and provenance as well as consumer insights and trends.
Our Sustainability broadcast was a standout, hosted by Jehan Casinader and featuring a range of panelists from within Fonterra as well as external independent agency Toitu.
Moderated questions allowed our MC to direct relevant questions to our panel, creating a broadcast that was targeted and dynamic.