Opportunity: Fonterra came to us with an urgent request to produce a press conference announcing their joint venture with a Chinese infant formula manufacturer. The press conference needed to be live in both China and NZ with VIP’s speaking from both countries.
Challenge: We needed a 100% failsafe delivery for live video from both countries. We were working under the unique bureaucratic challenges surrounding video content streamed out of China. And we only had six days to make it happen.
Solution: We sent a technical director to Beijing to manage all supplier relationships, negotiations and technical elements, including a 300-meter fiber connection over 3 properties. With a 2 tier back up system in place the Satellite feeds provided seamless connectivity between our two locations. The press conference had maximum impact in both countries.