Fonterra | Fieldays Friends in the Fridge

Opportunity: Fonterra asked us to develop an experiential activation for Fieldays, The largest agricultural expo in the southern hemisphere.

Challenge: The activation needed to connect consumers and shareholders with Fonterra’s consumer brands. It needed the widest possible demographic appeal and it needed to have a life beyond the expo.

Solution: We created Friends in the Fridge, a photo booth experience with ‘magnetic’ appeal. Guests posed with their friends in a giant fridge brandishing oversized Fonterra products. Their fun portraits were then printed and mounted on a magnetic panel. After just a short wait guests left with their own personalised fridge magnet, featuring them in the fridge. Over 4000 fridge magnets were given away, each of them taking a little bit of Fonterra fun into consumers homes across the country. The Friends in the Fridge image was also shared across social media platforms providing maximum reach for the brand.