Opportunity: Fonterra wanted to develop a new multi day conference that would bring together farmers from around New Zealand to enable them to learn about industry trends, innovation and to contribute to the management of the Co-op. They wanted to focus on innovation as a theme, with automation and artificial intelligence being a major industry trend.
Solution: Uno Loco worked closely with the different arms of Fonterra to develop an immersive, interactive multi level conference that was held over two days. The conference was held across 3 levels at the Viaduct Events Centre in Auckland. The event consisted of an exhibition floor, multiple breakout spaces, tasting and demonstration zones, and guided tours through Fonterra facilities. Uno Loco designed the space to give it a natural flow, while still feeling innovative and fresh.
We brought in Gilbert Enoka, the mental skills coach for the All Blacks to deliver a powerful key note address about performing under pressure. A casual evening event was hosted by Fonterra which had a focus on networking.
Result: The inaugural My Connect Conference had a sellout crowd of 850 attendees and was well received by all. Planning is now underway for My Connect 2019.