Xero Summit 2025

Xero Partner Advisory Summit

Xero’s annual Partner Advisory Summit brings together its top 200 partners for an experience designed to inspire, connect, and lead meaningful conversations within the accounting community.

DESIGN | PRINT | EVENT MANAGEMENT | STRATEGIC EVENT DESIGN

Outdoor restaurant or bar area at night with string lights, seating, and a mountain range with snow-capped peaks in the background.

In 2025, Xero set out to double its impact, hosting two events for 100 delegates each, across the North and South Islands – and partnered with Uno Loco to bring this vision to life.

Framed poster on a wall displaying a welcome message for the Xero Partner Advisory Summit in Taupō, with a blue background and decorative pattern border.
Dark blue lunch menu sign with geometric gold border design, listing various meal options including salads, salmon bowl, chicken breast, sushi, and lemon meringue pies.
Two conference badges hanging on black clips, one labeled with the name 'Jack Tame' and the other with 'Arran Stone', attending the Xero Advisory Summit.
Two drink menus, one closed and one open, with a dark blue and gold geometric design and white backgrounds for the text. The closed menu says 'Drinks Menu' and the open menu lists white and red wines.

Opportunity

The brief was clear: create an environment that felt elevated, intentional and deeply human. This wasn’t about another conference. It was about building community – offering Xero’s partners a space to share ideas, spark fresh thinking and feel part of something bigger. The challenge lay in delivering two mirrored experiences that celebrated the unique character of each location while maintaining a seamless brand narrative.

Our response

Working closely with Xero and our supplier partners, we brought the Advisory Summit to life through two beautifully considered events in Glenorchy and Taupō. Each summit shared the same foundation - a design-led, content-rich experience – but was infused with subtle touches inspired by its surroundings.

Guests moved through thoughtfully curated spaces that encouraged both focus and flow, from plenary sessions to stunning breakout settings. Every detail, from revitalising wellness sips and personalised gifting to those small, unexpected moments of delight, was designed to nurture connection and spark conversation.

What made it special

The Xero Partner Advisory Summit stood apart as a celebration of people and place. By transforming the traditional corporate format into something immersive and human-centred, we created an experience that didn’t just inform – it inspired. Across both islands, delegates left feeling recharged, connected and proud to be part of Xero’s forward-looking community.

Blue fabric lanyards hanging on a metal rod with hooks against a blurred background.
Multiple small glasses containing orange carrot, turmeric, and orange cold press juice on a wooden surface, with a blue sign indicating the juice contents.
A group of people attending an indoor conference or seminar, listening attentively, with some wearing name badges and conference lanyards.
Man speaking at a conference or event, standing in front of a large screen with graphics and text that mentions Angad Soin from Australia and New Zealand, with the Xero logo on his shirt and badge.
Two people walking under a wooden archway with snow-capped mountains in the background. They are wearing conference badges and outdoors in a scenic area with trees and parked cars.