A New Future with Omoda

Omoda New Zealand Launch Event

With just one month to deliver, Uno Loco was tasked with introducing Omoda – a new-to-New Zealand electric vehicle brand – to an audience of automotive media, industry partners and influencers.

DESIGN | PRINT | MOTION | EVENT MANAGEMENT | ENTERTAINMENT | AUDIO VISUAL | BRAND EXPERIENCE DESIGN

Two futuristic cars on display at an event with bright blue and green lighting, a large screen in the background showing the words 'A New Future with Omoda' and a digital illustration of a globe.

The goal: launch two new models and the brand itself with a high-impact event that positioned Omoda as sleek, youthful and future-focused.

Two OMODA backstage passes hanging on blue lanyards with black and silver clips, one with the name 'Anabelle Ross' printed on it, against a dark background.
Silhouettes of people watching a stage with blue and white lights, and a large screen displaying the text 'A new future is coming in' with a hexagonal pattern in the background.
Four vertical banners advertising OMODA vehicles, with futuristic designs and the text "A New Future with OMODA," and a fifth banner with the OMODA logo and a website URL.

Opportunity

This was more than a car launch. It was Omoda’s moment to establish its personality and energy in a competitive new market. The brief called for an immersive environment that communicated innovation and confidence while delivering a serious dose of spectacle. Every element – from the event design and motion graphics to print and digital assets, needed to reflect a bold, tech-driven identity that would get people talking.

Our response

We created an electrifying brand experience that fused technology, entertainment and design. Guests entered through a dynamic LED tunnel that built anticipation before emerging into a futuristic event space buzzing with sound and light.

Highlights included robotic dancers, dramatic light shows, live music from a tech-focused DJ and the headline moment – a grand reveal that unveiled the two new Omoda models in spectacular style. Supported by large-scale motion graphics, pricing and product storytelling and custom event visuals, every detail reinforced the brand’s sleek, modern character.

What made it special

It wasn’t just a launch – it was a statement. The Omoda event captured the excitement of innovation and the thrill of arrival, turning a brand introduction into a full-blown celebration. With influencers, media, and key partners in attendance, the night established Omoda’s place in New Zealand’s EV scene with energy, confidence and undeniable flair.

Side profile of a woman wearing a black cap in a dark setting with blue lighting, with a wine glass and a bottle on the table in front of her.
Car showroom display with two white electric vehicles, large digital screen behind showing pricing for OMADA E5 BX and E5 EX models, with prices starting at $47,990 and $54,990 respectively, and a man in a suit standing nearby.
Female DJ with pink hair, sunglasses, and headphones, performing at a club, illuminated by blue and white hexagonal graphics.
A white OMODA SUV on display at a car exhibition with blue lighting, surrounded by people talking and taking photos.
Group of five people standing in front of a white car on a stage with blue lighting and geometric patterns in the background.