Announcing the merger of Uno Loco & Production Associates3 October, 2018
We have exciting news! It may be the worst kept secret in the industry, but nevertheless we are extremely proud to announce the merger of Uno Loco and Production Associates.
Uno Loco was already New Zealand’s biggest experience marketing business but we believe the timing is perfect to extend our skill set and capability.
The experience industry is surging ahead globally with more marketing dollars spent in the sector year on year. This is driven by the growing power of live experiences in an increasingly digital world. Here in New Zealand the industry is the most dynamic we’ve ever seen it. At Uno Loco we’ve got some fearless clients who thrive on pushing creative boundaries and we’re also enjoying unprecedented market demand. So for us this merger couldn’t happen soon enough.
For those of you who don’t know PA, they are a sophisticated event design and delivery company with an exceptional reputation within the industry. Directors Ian Lawley and Conan Richards have worked all over the world and bring a sharp international edge to their work. Respected for their refined aesthetic and technical expertise they have a reputation for embracing emerging technology and driving innovation in the sector.
Ian Lawley is taking an equity share in Uno Loco, and joins Craig, Troy, Jared and Blair in the ownership group. Ian is one of the most experienced event producers in the country and we were frankly astounded at the feedback his clients gave during the due diligence process. Ian clearly brings magic to his work, and will make an exceptional addition to our senior team.
Conan Richards is going to consult back to the merged business to support us and PA’s clients through the transition, and he’s then going to return to his roots focusing on projects in the arts world.
So that’s the news folks. Production Associates have moved into our East Street home, this is the new us and we are all systems go!