Opportunity: As part of their Pump Cash Grab competition, Coca-Cola Amatil asked us to create additional content supporting the campaign activation element.
Solution: We created a series of short, punchy video profiles featuring each of the winners as they competed for the chance to win up to $5000 cash. The competition involved bouncing on a trampoline and trying to grab as many Pump bottles as they could.
Result: The videos were hosted on the competition micro-site as well as the Pump Facebook page, where they gathered 60,000+ views each. Our client was thrilled with the result, as were the happy winners!
“(Uno Loco) provided us with great, fun content… the snappy videos really brought our winners to life and got great engagement on Facebook with over 200k combined views”.