Opportunity: Mediaworks were excited to launch Bravo, a brand new channel in partnership with NBC Universal delivering international hit reality TV series to Kiwi audiences. They needed a party that would let the press, sales teams and wider industry know that Bravo had arrived.
Solution: We delivered a launch party like no other held a unique warehouse, hosted by Jay Jay Harvey and with tunes by DJ Aroha. We brought to life the brand pillars of Pop, Glam, Design and Food with hands-on experiences and activations to ensure people know first hand what Bravo is all about. We also introduced the world to the cast of homegrown hit The Real Housewives of Auckland, and included a guest appearance from Ramona Singer of Real Housewives of New York infamy.
Result: The Bravo launch boasted a fantastic turnout, and generated epic and gossip that would make the rounds of Auckland TV industry and social circles for months to come.