Opportunity: Bayleys needed a suite of media to market their client’s latest property syndication at the Telecom Head office in Auckland’s CBD. They asked us to create an educational piece that could also work as a sales tool, giving novice investors the confidence to purchase into the syndication, as well as a 15” TVC and pre-roll spot to feature On Demand and Youtube.
Solution: Aerial footage combined with interviews and-on-the-ground coverage were the ideal way to highlight the property’s beautiful architecture and it’s position in the CBD. The building’s exclusivity is reflected in a high-production value video shot on smooth steadycam to showcase the buildings finer features.
Result: Our internationally award-winning content department created a slick piece of consumer-facing media telling the story of the building and the syndication while capturing its beauty. The syndication was an outstanding success, with all 780 interests sold, raising $39 million.