Gold Leaf

OPPORTUNITY:

As part of the ongoing relationship with British American Tobacco Australia, New Zealand and The Pacific we were asked to create a programme that acknowledged the partnership of key business owners in Papua New Guinea. These core individuals were responsible for  80% of all sales in this emerging market. Our client was looking to cement these relationships and explore further opportunities for partnership.

 

Gold Leaf branding

 

CHALLENGES:

The target audience were used to hospitality from their suppliers and were in their own right very wealthy. We used this to our advantage by capitalising on their desire to be recognised as a VIP and creating a money can’t buy experience.

 SOLUTION:

Uno Loco established ‘The Gold Leaf Club’ which harnessed exclusivity and bespoke, experiences.

Every detail was carefully crafted to be a personalised journey. For example:

  • Guests were delivered a box with an ipad requesting them to “PLAY ME”. The individually recorded videos invited them to join the exclusive members of the Gold Leaf Club on an adventure to LA & Vegas.
  • Guests received individual gifts in their rooms with a customised letter each night. For example the night before we headed to a baseball game in LA, where we sat behind the dugout, each guest came back to their room to find an exclusive players only edition of the jersey with their nickname emblazoned on the back.

 

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Events
We live for the energy and spontaneity of a live audience. A great event transports people and will influence them more dramatically than any other medium. But you only get one shot. That’s why clients come to us. If it’s sensitive, business-critical or reputation defining, we are the team. Having grown from a performing arts background, Uno Loco is all about creativity, but these days we’re also the safest hands in town. The corporate sector is our natural home but we’re also popular with governments, royalty and VIPs. We are the total solution for all events; corporate, civic or state.

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Experiential
In today’s digital landscape one on one human experiences have never been more valuable. Experiential marketing is now considered the most powerful consumer engagement strategy by marketers globally. A key success measure for experiential marketing is platform reach. We are the experts for multi platform delivery. We create exceptional live experiences and our media team can then extend the experience into any digital or social realm. We believe that the capture and sharing of the experience must be a central component of the core idea. Uno Loco has the experience, tools and creative to connect with consumers in any space.
Media
We’re in the business of transporting audiences with brilliant stories, beautifully told. Corporate, Customer or Consumer we do it all. Our corporate team has twenty years experience, producing business messaging and corporate content for some of Australasia’s largest organisations. We are all about business, with a team of specialists setting the bar for corporate and government video. Our consumer-facing team honed their skills creating international campaigns, documentaries and TV shows for massive global brands. We deliver any format to any platform. Uno Loco is a full service production house, delivering total solutions across strategy, creative and production.

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Big Facts
Incentive
We’ve been creating brand-infused experiences for 20 years, so it’s a natural evolution to bring this knowledge and expertise into the world of incentive, recognition and reward. We are in the business of creating peak experiences for business purposes, designed to target and motivate each specific group and tier in your programme whatever the flavour. From the Grand Canyon in an F16 fighter jet, to a 5 star sensory overload here in NZ, we deliver experiences that are truly jaw dropping. If you need to inspire sales people, reward top customers, or deepen your relationships with your channel partners… lets talk.

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