Opportunity: Lion invited us to produce their Sales and Marketing Conference for 300 people over 2 days at Auckland’s Skycity. We delivered the main plenary presentations, brand rotations, social gatherings, a gala dinner, all supporting media and a customised app for delegates.
Solution: We worked closely with Lion to understand the company’s strategic objectives and brand activity, developing the Unleashed theme to inform 8 brand experiences designed to engage and educate the sales and marketing teams. Our media team designed interactive media that utilised the incredible 24 x 3.5 metre panoramic screen we designed for the main plenary. The opening video was a powerful and beautifully shot piece showcasing Uno Loco’s content production capabilities.
Result: A post-comms survey reveals people rated the conference 4.49 out of 5, calling out the interactivity and creativity of the media and brand experiences and the slickness of the social events. People engagement was profound and the client’s reviews speak for themselves!
“Nailed it. The Room was awesome and the presentation awesome because of you guys and your smiles on your dials… It was seamless and nothing was a problem.”
Anna Gestro, Senior Brand Manager – Mainstream Bear
“Big thank you for your efforts, patience and energy with the wine rotation this year at conference this year. We have had some positive anecdotal feedback re the rotation and now the hard work starts – actually doing what we said we’d do!”
Dave Campbell, Senior Brand Manager – Wine